Advanced Manufacturing Flexibility in North America

Honda has invested in advanced, flexible manufacturing capacity in its North American and global production facilities to more quickly and efficiently respond to changes in market demand. This flexible manufacturing system provides a competitive advantage for Honda due to the efficient utilization of global production resources and increased stability of local manufacturing operations and employment. Ultimately, it helps create value in our products for our customers.

Flexibility to Meet Customer Demand

• Honda’s North American automobile assembly plants are operating with an unprecedented level of flexibility to meet customer demand. Honda has nine North American auto assembly lines at seven
  plant sites, producing 16 distinct Honda and Acura models.
• All of Honda’s North American assembly lines are producing multiple vehicles on each line. By designing flexibility into each line, Honda is able to balance consumer demand with production. Additional benefits include workforce stability and efficient use of resources.
• Flexibility begins with a highly trained and involved workforce that can quickly respond to customer demand in changing market conditions. In addition to producing a variety of models, Honda associates routinely move between assembly lines as needed to meet customer demand.
• Honda is developing an increasingly flexible supply chain in the North America region, where suppliers are globally competitive in their local communities.
• In 2007, Honda was able to meet growing consumer demand for the fuel-sipping Civic by adding production of that model on the same line as the Ridgeline pickup in Alliston, Canada. Honda also
  moved all production of Pilot SUVs from from Alliston to Lincoln in 2007.
• In fall 2008, Honda opened its newest assembly plant, in Greensburg, Ind., to produce Civic Sedans.
• In early 2009, Honda moved production of the Ridgeline pickup from Alliston, Ontario, to Lincoln, Ala. Additionally, Accord V6 sedan began in Lincoln in July 2009. As a result, every Honda plant in North America produces global models as well as regional vehicles, increasing flexibility to meet market demand among Honda plants in North America and globally.
• In addition to the assembly plants listed below, Honda operates:
  • An engine plant in Anna, Ohio, with an annual capacity of 1.16 million units, making it Honda’s largest auto engine facility in the world. This plant was expanded in 2007 to significantly increase production of steel engine parts previously imported from Japan.
  • An engine facility in Lincoln, with capacity to produce 300,000 V6 engines a year.
  • A new engine plant adjacent to the Alliston, Ontario complex, which started producing fuel-efficient four-cylinder engines in fall 2008.
  • Automotive transmission plants in Russells Point, Ohio, and Tallapoosa, Ga.

Honda Power Equipment - Backgrounder

Honda Power Equipment offers a range of outdoor power equipment products, including engines, generators, lawnmowers, pumps, snowblowers, tillers and trimmers for commercial, rental and residential applications.
Its comprehensive product line is powered exclusively by four-stroke engines for improved reliability, fuel economy and reduced emissions. The inherent qualities of Honda's four-stroke technology reduce operator fatigue related to engine noise and vibration.

Honda Power Equipment

Honda Power Equipment produces more than 60 models in six major product families:

• Generators - from 1,000 watts to 6,500 watts in models designed for residential, recreational, and industrial applications;
• Lawnmowers - 21-inch swath push-type and self-propelled models for premium residential and commercial gardening applications;
• Pumps - a wide variety of general de-watering, multi-purpose, commercial, and submersible models with discharge capacities from 37 to 433 gallons per minute (GPM);
• Snow blowers - wheel-drive, track-drive, and lightweight models capable of moving 46 to 71 tons of snow per hour;
• Tillers - mini-, mid- and rear-tine models;
• Trimmers and Edgers - three trimmer models are available in a variety of trim heads and shafts, and feature two engine choices. Honda also offers a single stick edger.

A network of more than 2,200 independent Honda Power Equipment Dealers sells Honda products throughout the United States. Additionally, more than 1,300 Home Depot stores carry lawnmowers, tillers, and snowblowers, and more than 1,000 national rental company outlets offer generators, pumps, and other selected products.

Honda Engines

Honda also designs and produces four-stroke engines for its own power equipment products and for use by other original equipment manufacturers (OEMs). Honda's mini four-stroke model, the GX25, is the lightest and most compact engine of its kind in the world, making it the ideal power source for a variety of handheld power equipment applications.

Honda's iGX is a revolutionary intelligent computer controlled general purpose engine that sets an even higher standard for ease of use, value, fuel efficiency, and quiet operation. For the first time in power equipment history, the all-new iGX features an integrated electronic control unit (ECU) that delivers complete drive-by-wire remote control capability and controls key aspects of engine operation. In 2009 Honda produced more than 23 million engines globally across its product lines.

Honda Marine

For almost 40 years, Honda has produced a line of quiet, fuel efficient, and reliable four-stroke outboard marine engines. Honda Marine offers a wide variety of four-stroke outboards ranging from two to 225 horsepower.

Honda engineers work to ensure that every Honda outboard model sets the standard for fuel efficiency and ease of operation, while staying true to the core Honda attributes of durability, quiet operation, quality, and reliability.

Manufacturing and R&D

Honda Power Equipment products are produced at 11 Honda manufacturing facilities around the world, including Honda Power Equipment Mfg., Inc., located in Swepsonville, North Carolina. Research, development, and testing activities are conducted at Honda R&D Americas, Inc., also located in Swepsonville, and Honda R&D Co., Ltd., in Japan.

Honda Power Equipment Mfg., Inc. (HPE) has boosted its general purpose engine production to 1,500,000 engines per year for use by Honda and other OEMs.

Editor's Note:

Honda Power Equipment, a division of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, lawnmowers, pumps, snowblowers, tillers and trimmers for commercial, rental and residential applications. Its comprehensive product line is powered exclusively by 4-stroke engines.

Information for media regarding Honda products is available at www.hondanews.com.

* Honda products are produced in the United States using domestically and globally sourced parts.

Honda Marine: Award-Winning Engine Technology and Environmental Commitment

Spotlight on Technology
From automobiles and motorcycles to power equipment and outboard engines, the Honda name is synonymous with a proud legacy of technological innovation and leadership. Honda introduced its first four-stroke outboard motor, the GB30, in 1964, and today remains committed to the development of lightweight, fuel-efficient four-stroke outboards.

The world's largest engine manufacturer, Honda sold more than 23 million units globally across all product lines in 2009. This high production volume, coupled with the company's commitment to precision manufacturing techniques, has allowed Honda to remain the leader in four-stroke engine technology.

Engineers work to ensure that every Honda outboard model - ranging from 2 to 225 horsepower - sets the standard for fuel efficiency and ease of operation while staying true to the core Honda attributes of durability, quality, reliability and quiet operation. Honda continually improves its marine engine line by incorporating technologies from its highly advanced automotive and racing heritage. In order to maximize power output and durability, many Honda Marine outboards include exclusive technological features found in the company's most popular automobile engines, including the Honda Accord, Fit, Pilot, Ridgeline, Odyssey, CR-V, Element, and Civic.

The unparalleled performance, power, and reliability of Honda Marine's four-stroke outboard engine lineup is attributed to a number of exclusive technological features such as Honda's Variable Valve Timing and Lift Electronic Control (VTEC™). First debuting in the high-performance Acura NSX sports car, VTEC™ technology has since been integrated into the designs of the BF225, BF150 and BF90 marine engines, providing these flagship models a unique blend of power, torque, and efficiency at any speed.

VTEC™ works to vary the lift and duration of the intake valve opening to deliver optimal performance at both low and high rpm, resulting in peak performance at all speeds. The technology provides a broad, flat torque curve and smooth power delivery throughout the engine's entire operating range, allowing the operator to enjoy both outstanding performance and impressive fuel economy.

Boosted Low Speed Torque (BLAST™), Dual-Stage Induction, Lean Burn Control, 3-Way Cooling, and a 4-Front Corrosion Protection System are just a few of the innovative design components that combine to deliver on Honda Marine's promise of outstanding performance, fuel efficiency, and reliability.

Honda Marine also offers an industry-best 5-year, non-declining limited factory warranty. The program offers true Honda factory backing in comparison to outsourced, extended service contracts often offered by other manufacturers. Standard on all Honda engines purchased for recreational use, coverage for the True 5 limited warranty is the same on the last day as it is on the first.

Honda Marine is proud to lead the industry and set the standard for excellence with new innovations, products and design enhancements. As a six-time recipient of the National Marine Manufacturers Association (NMMA) Customer Satisfaction Index (CSI) Award (2004-2009), and four-time recipient of the J.D. Power & Associates award for customer satisfaction with four-stroke outboard engines (2005-2007, 2009), Honda sets the industry standard for customer satisfaction.

Environmental Responsibility
Honda Marine believes that ultra-low emission levels are essential to the protection of our global waterways. In fact, Honda Marine's full line of current production models meets rigorous California Air Resources Board (CARB) 3-Star standards, ensuring their availability and regulatory compliance in all 50 states. Additionally, Honda's full line of four-stroke outboards is prepared to meet the 2010 emissions standards put forth by the Environmental Protection Agency (EPA).

Honda uses its expertise as the world's largest engine manufacturer to perfect clean, quiet, and economical four-stroke engines. While two-stroke engines rely on gas or air to carry a thin film of oil to critical components, Honda four-stroke engines bathe internal components in oil under constant pressure. Ports in two-stroke cylinders and pistons accelerate piston and ring wear, but because there are no intake and exhaust ports in four-stroke cylinders or pistons, they can run with tighter tolerances for longer life.

By extension, cleaner, cooler-running Honda outboard engines last longer, and require less maintenance and service than two-stroke engines.

Environmental Sponsorships
Honda Marine is a proud and dedicated partner to environmental organizations whose members work and volunteer to protect our planet's natural resources. Our team includes:

Living Lands & Waters Foundation, East Moline, Illinois
www.livinglandsandwaters.org
Living Lands aids in the protection, preservation and restoration of the natural environment of the nation's major rivers and their watersheds.

Catalina Seabass Fund, Avalon, California
http://www.coastal.ca.gov/publiced/directory/resdirectory/c_orgs/catalinaseabassfund.html
Catalina Seabass supports research, grow-out and release of California White Seabass in conjunction with the California Department of Fish and Game.

Upper Chattahoochee Riverkeeper, Atlanta, Georgia
www.ucriverkeeper.org
The Riverkeeper's mission is to advocate and secure the protection and stewardship of the Chattahoochee River, its tributaries, and watershed in order to maintain its environmental integrity and to preserve the natural, scenic, and recreational character of the river corridor.

Mote Marine Laboratories
http://www.mote.org/
Mote Marine Laboratories is one of the world's few remaining private marine research labortories. Their mission is to advance the understanding of sea science to the general public while conducting vital marine science research. More information about these and other environmental affiliations can be accessed at www.honda-marine.com.

The Honda Environment Statement
As a responsible member of society determined to help preserve the global environment, Honda makes concerted efforts to contribute to human health and preservation of the global environment in each phase of its corporate activities and to staying at the forefront of such endeavors.

About Honda Marine
Honda Marine pioneered four-stroke engine technology, setting a new benchmark for fuel efficiency, quiet operation, and low emissions. Honda's outboards share the same unparalleled durability, quality, and reliability of its legendary automobiles. With models ranging from 2 to 225 horsepower, Honda Marine's full line of current production models meets rigorous California Air Resources Board (CARB) 3-Star standards, ensuring their availability and regulatory compliance in all 50 states.

Editor's Note:

Honda Marine, a division of American Honda Motor Co., Inc., markets a complete range of outboard marine engines. Its comprehensive product line is powered exclusively by four-stroke engines.

Information for media regarding Honda Marine products is available at www.hondanews.com.

Consumer information, including model overviews and updates, video clips, and complete specifications regarding Honda products, is available at www.honda.com.

All-New Acura TSX Sport Wagon to Debut at New York International Auto Show

Acura announced it will debut the all-new 2011 TSX Sport Wagon at the New York International Auto Show. The TSX Sport Wagon will offer a new solution to modern utility needs with its balanced and efficient performance coupled with bold styling and versatile cargo capabilities.

Arriving at Acura dealerships in the late fall, the Sport Wagon will join the TSX lineup, which already includes the 4-cylinder and V6-powered sports sedans.

The TSX Sport Wagon will be introduced at the New York International Auto Show on March 31, 2010 in the Acura booth. The press conference will be webcast live, followed by a Q&A on Twitter via @Acura_Insider.

For media information and high-resolution photos of Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

American Honda Reports February Sales

American Honda Motor Co., Inc., posted February sales of 80,671, an increase of 12.7 percent when compared to February 2009 results of 71,575, the company announced today. American Honda year-to-date sales of 148,150 represent an increase of 8.2 percent based on the daily selling rate*.

Honda Division posted February sales of 71,732, an increase of 12.2 percent versus February 2009. The Accord lineup resulted in the most sales of any Honda nameplate for the month with 22,456, an increase of 40.6 percent. Additional models with year-over-year sales increases included the Civic, up 5.0 percent to 16,471; and the Odyssey, up 11.4 percent to 7,452.

"A year ago the economy and our industry were at a low point marked with great uncertainty," said John Mendel, executive vice president of sales for American Honda. "While we remain cautious, we're happy to see customers actively seeking Honda products like the all-new Accord Crosstour."

Acura Division sales increased 16.7 percent to 8,939. The MDX led the division with sales of 3,266, an increase of 64.9 percent.

*The daily selling rate (DSR) is calculated with 24 days for February 2010 and 24 days for 2009. Year-to-date, the DSR is calculated with 48 days for 2010, versus 50 days for 2009. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

Acura Posts Sales Increase for February

The MDX luxury SUV led Acura’s February sales with 3,266 units sold, up an impressive 64.9 percent. The new RDX crossover SUV also posted a significant gain of 19.9 percent with 850 units sold. Acura year-to-date* sales reached 16,071, up 7.9 percent compared to 2009.

“The MDX has long been a category leader, and sales continue to be strong despite limited supply,” said Jeff Conrad, vice president of Acura sales. “The MDX’s fresh look, new 6-speed transmission and technology are hitting a sweet spot with customers.”

The TL performance luxury sedan led Acura’s car sales for February with 2,410 units sold, down 3.2 percent, while the TSX sports sedan followed closely with 2,123 units sold, down 7.4 percent. Acura’s combined sedan sales were down 6.1 percent, to 4,664, while light-truck sales posted a 58.9 percent gain with total sales of 4,275. Total Acura sales for February totaled 8,939, up 16.7 percent.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*Year-to-date sales based on 48 days for 2010 and 50 days for 2009.
**The daily selling rate is calculated with 24 selling days for February 2010 and 24 selling days for February 2009.

American Honda Announces a $35,000 WERA National Challenge Superbike Championship Bonus

American Honda announced today that its 2010 contingency program will include a $35,000 bonus to any Honda CBR®-mounted rider that wins the WERA National Challenge Superbike Series.

This championship bonus is an addition to an already lucrative payout schedule announced last month. Eligible models include 2008 and newer CBR1000RRs. Honda Red Rider Reward standard contingency rules apply.

Visit HondaRedRiders.com to download a 2010 contingency claim form for details.

About Honda
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and personal watercraft in the U.S. American Honda's Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to powersports.honda.com.

Honda Red Rider Rewards program inquiries may be directed to the info hotline at (310) 781-5111.

©2010 American Honda Motor Co., Inc. All Rights Reserved.

American Honda Announces Expansion Of Their 2010 Racing Contingency Program

American Honda announced today that their 2010 contingency program will be expanded to include a wider range of professional and amateur racing venues. Now encompassing road racing, dirt track and ATVs, the program is there to support Honda customers in virtually all disciplines of racing.

Adding to what is already an impressive contingency program, American Honda also announced a championship bonus to any Honda CBR®-mounted rider who captures the 2010 WERA National Challenge Superbike Championship. More details will follow, but early indications are that this will be a substantial bonus certain to spice things up in the world of American Road Racing.

Payout schedules for these new events will be available Thursday, February 25, at powersports.honda.com/racing/contingency.

About Honda
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and personal watercraft in the U.S. American Honda's Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to powersports.honda.com.

©2010 American Honda Motor Co., Inc. All Rights Reserved.

Honda BF115 Outboard Engine Action Shot 1

Honda BF115 outboard engine action shot 1.
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Honda BF115 Outboard Engine Action Shot 2

Honda BF115 outboard engine action shot 2.
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